“With clean silhouettes and super-air positions is the key to a simple outfit. Beautify bands, sporty details and touches of yellow.” Here’s how H&M presents its new lookbook titled Summer Update: Summer Simplicity. It is true that, in summer, simplicity always comes back. With less tissue to take to avoid heat, eccentricity is rarer. Moreover, it is always easier to keep it simple. With parts and elegant touches of bright graphics, H&M polishes summer fast approaching.

!h&m lookbook simplicité estivale été 2014

Lookbook Summer Simplicity H&M © H&M

A great reinforcement fluid dresses and trousers in fine cloth, the Swedish brand not forget to play with lines and some impressions, which are the must-have of the summer of 2014, to give a visual aspect and a trend in this lookbook. Surrounded by very light colors like beige and white, yellow just made a special appearance that fits perfectly, especially at the top, with pure colors. If we were to make a selection minie, retain the white top that has the black and yellow collar, tight dress with horizontal and vertical lines, without asymmetric sleeves and beige satin maxi skirt.

!h&m lookbook simplicité estivale été 2014

© H&M

!h&m lookbook simplicité estivale été 2014

© H&M

!h&m lookbook simplicité estivale été 2014

© H&M

!h&m lookbook simplicité estivale été 2014

© H&M

!h&m lookbook simplicité estivale été 2014

© H&M