Nicolas Ghesquière is the new artistic director of Louis Vuitton
The rumor ran for several weeks , but the news was officially announced as a bomb on Monday .
The luxury house Louis Vuitton has appointed French designer Nicolas Ghesquière as the new artistic director of the female line. U.S. succeeds Marc Jacobs , who served for over fifteen years. The creator function is given immediately . This function is for parades , pre – collections for women with ready to wear , shoes and accessories . Your future and Louis Vuitton first collection will be presented in Paris on March 14 for parades ready to take in Fashion Week Fall-Winter 2014/2015 . Remember the Date! The applicant , Nicolas Ghesquière says:
Louis Vuitton has always represented for me the ultimate symbol of luxury, innovation and exploration. I am humbled by the mission entrusted to me and proud to join the history of this great house that share the values and vision. I look forward to joining the teams. Let’s build together the future of the brand, maintaining its prestigious heritage .
Meanwhile, in October, was the famous American designer Marc Jacobs , 50, who announced his departure announcement of Louis Vuitton after 16 years in the luxury brand. The beautiful brown was one of the pillars of the brand, which , thanks to him became the most profitable brand LVMH house. Now Marc Jacobs is completely dedicated to his own label in preparation for its IPO . This is also partly owned by LVMH.
The artistic director of LV was previously provided by Marc Jacobs himself . Now is split between three powerful bosses: Nicolas Ghesquière, Kim Jones, who is the director of the men’s collections from 2011 and Darren Spaziani who is the director of leather goods line from 1 October. Recently, the brand direction has undergone significant changes. Michael Burke, a true LVMH who worked for Dior, Fendi and Bulgari, was appointed President and CEO of Louis Vuitton in December 2012. In September, Delphine Arnault is the daughter of the head of LVMH (Bernard Arnault ) and worked at Dior, became the second president of the Louis Vuitton brand .
So at the age of 42 years Nicolas Ghesquière takes the reigns of Louis Vuitton, which already has a long career behind him. However, do not let the small school Frenchie iconic as Central Saint Martins or Berçot study. It is one of the few who managed to build and create a name for yourself. It’s at the age of 14 who made his first steps into the fashion world by performing a first internship at Agnès B. Then at the end of their high school years, he became an assistant in Jean -Paul Gaultier before mesh designer Thierry Mugler. He also worked for Stephane Kelian (specializing in shoes) and Trussardi (leather), among others. In 1997 , he made his first steps into luxury house Balenciaga belongs to the group Kering ( competitor LVMH ) to develop the Asian market. Within a few years he was able to give a new impetus to the fashion house. There is one year, however, Nicolas Ghesquière who has announced that ends the cooperation in question, after 15 years. However, Balenciaga is not finished with him. In fact , the brand pursues the Tribunal de Grande Instance de Paris for “breach of confidentiality”. In fact, in an interview with the magazine in April 2013 System, the creator would have criticized the business decisions of his former employer. The brand claims 7,000,000€ . This sudden separation caused an avalanche of reactions in the world of fashion, the disappointment is everywhere . Recognizing the talent of the creator, then all expected to start their own clothing line. In fact, in 2001, in New York, Frenchie had the privilege of being rewarded as famous “International Designer of the Year” . A highly coveted title that everyone thought it would be for Karl Lagerfeld and Alexander McQueen.
As the Louis Vuitton brand in itself, contributes to nearly half the global profits LVMH luxury group headed by Bernard Arnault, number one. By itself the brand Louis Vuitton has made 7.5 billion as sales, more than twice as Gucci , Kering property competitor . But even if LVMH sales increased more than tenfold in the space of ten years, its growth has been weakened by the crisis. Louis Vuitton comes to finding exceptional, the house wants to reposition very high level of luxury. Thus, the number of openings is reduced and the lines will be more sophisticated. Therefore, the brand has announced plans to showcase the leather bags canvas to cover. Their goal is to sell more bags over 3,500€ as ” Cappuccino ” or ” Vivienne ” and less models canvas “Monogram”. With Nicolas Ghesquiere as new artistic director, the brand wants to offer a renewal of their collections. She wants to leave out the style of Marc Jacobs to present a more graphic , more aerodynamic lines and built forms. Therefore, we must wait until March to find out about the collection fresh and new. Get out your calendars !