This is the snap of the day. For the return to the fragrance market with her ​​newborn “Modern Muse”, Estee Lauder has not chosen to highlight with the  ambassador Constance Jablonski, but Arizona Muse. An enchanting family name that could not miss such a pun, a thin line of humor that infuses freshness in an environment too often incarnate.

© Estée Lauder

© Estée Lauder

If the new fun, only the first publicity shot captured by Craig McDean has so far been revealed. The TV spot directed by Stuart Dryburgh is being prepared. Let’s hope he breathes the same fresh scent of insolence that the campaign has so far given us to do.