The end of August is here , and brings the autumn advances .
In direct line with its competitors Zara, Primark, Asos and Topshop, it was the turn of H & M to launch its new collection for next season. The motto of this catalog is undoubtedly elegant black .
It is time that the great Swedish brand start their presentations – already underway – the couture line in the fall. Already acclaimed for the show in Paris , currently takes place in its first rays , eclipsing the old room , a little below qualitatively. Program for Parisian-inspired collection , long slender figures for most of the dresses and costumes , towering skinny either leather or embroidered . What is the particular aspect of this lookbook ? All parts are colored or nearly black . However, far from being a dark and gothic universe , H & M maintains only chic. About grunge , flowers on both sides of the market prêt – à -porter ( ready to wear ) brand at low prices resolutely opposes sophisticated printing , twisted with details from his creative future guest, Isabel Marant .
In addition to long boots – pilots – as inherited Frenchie designer , with leather trim and embroidery are also at the center of this lookbook for Fall / Winter 2013-2014 . The long boots themselves are adorned with fringes at infinity, when the big cowboy belts are a sober dress together. Finally , to give a final touch preppy silhouettes have their heads covered with hoods or hats Fedora, black, always, when jackets that provide or simulate air Cabans Capasso of officers – divinely worn by Gisele Bundchen in her first pictures. Among heroin chic breathing an air of the Gothic period and sub - tones of a cowgirl assumed, the H & M lookbook Fall is the perfect representation of a woman full time, but knowing that does not win a personal matter .